In a day time Ligature is a mid-price restaurant. But as soon as bussines day is over, it turns into a club for creative people. The club-restaurant is supposed to unite professionals from different creative fields under its roof. So, for the execution I seleceted a concept of "united contraries". — The ligature itself is a right example of it. As a typographical appelation, ligature is about harmony between two different letters on the same em-square. That's why it was choosen as a name for the project and as a creative technique in the logo.
Step by step ligature was implemented in different identity elements: as a big, cropped typographical element and a part of the rich pattern.
For print advertising I designed "visual ligatures". Each one is the result of contraries combination, and each combination tells something specific about location and what is going on inside.