Headline: "This world is weird. People look at the same thing but see totally different things. Agatha Christie"
​​​​​​​Headline: "What reveals the beauty and advantage of a thing as good as it's opposite? Henry Fielding".
Headline: "The Earth is a huge theatre, where the same tragedy is played under different names. Voltaire"
In a day time Ligature is a mid-price restaurant. But as soon as bussines day is over, it turns into a club for creative people. The club-restaurant is supposed to unite professionals from different creative fields under its roof. So, for the execution I seleceted a concept of "united contraries". — The ligature itself is a right example of it. As a typographical appelation, ligature is about harmony between two different letters on the same em-square. That's why it was choosen as a name for the project and as a creative technique in the logo. 
Step by step ligature was implemented in different identity elements: as a big, cropped typographical element and a part of the rich pattern.
For print advertising I designed "visual ligatures". Each one is the result of contraries combination, and each combination tells something specific about location and what is going on inside.

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