Astudiom is an aerial yoga studio in Bali, Indonesia. In aerial yoga class people practice in specially-designed hammoks. That's why Astudiom logo is a man siting in a lotus asana in the hammok. Some people call it anti-gravity yoga, because it gives a sensation of flying. I expressed that sensation in visual images for the web-site.
For print advertising needs another image was designed. The task was to make something standing out but easy acceptable for local cultural environment. Buddha's face symbolises mental side of yoga practice. Mehendi painting on it tells about continiuos self development, based on inner resources.